We launched Sipsmith's most ambitious campaign in its 10-year history, bringing to life the Sipsmith brand story, celebrating its passion and uncompromising commitment to crafting the best London Dry Gin through a beautiful stop-motion animation film.

The new campaign follows the process of making Sipsmith London Dry Gin, and every detail of the campaign was carefully considered replicating the distillery and distillation process itself, from recreating the beautiful copper stills to hand dipping the miniature bottles in wax; even the inside pocket of Mr Swan's suit is handstitched, never to be seen by viewers but illustrates the celebration of craft and commitment to things done properly at Sipsmith.

The whole piece of work was a true partnership between us, production and the Sipsmith team – from determining the tone of Mr Swan, voiced by British comedian Julian Barratt, to designing the characters, to engaging with the best of British talent in this craft – many of whom were members of Wes Anderson's Art Department, who worked on Isle of Dogs and Fantastic Mr Fox.