Veja is Brazil's most widely read weekly magazine. It provides news coverage that helps readers understand the world through in-depth analyses. To remind people of that, we created an interactive institutional ad. When reading their e-magazine, readers find an intriguing image, and we invite them to zoom in. By doing so, another image appears, showing what's "behind" the first one. And so on.

Veja. Have a deeper understanding of the world.