Volkswagen UP: website
Client: Volkswagen // Role: Art Director// Collaborators: Rogério Possato, André Kasczeszen, Gustavo Costa, Colletivo, Vetor Zero, OnInteractive
Up! is Volkswagen's most playful car, and since it has more than 46 configuration options, we have decided to create an experience as fun as the car itself. We have developed what we call the Up! Smile Mapping Technology. The first car with a configurator triggered by smiles: you choose the feature you like the most and smile to confirm!