Meta: Good Ideas Deserve To Be Found
Client: Meta // Role: Creative Director // Collaborators: Dani Brown, Alex Wood, Analog Folk
One of the biggest challenges small businesses face is getting the word out about their business, but Meta helps small businesses to boost visibility for their “Good Ideas”, connect with their communities and discover new customers through our platforms and tools that support business growth.
Shooting this campaign was no mean feat. To hit the tight timings and plan for all formats (16x9, 9x16, 4x5, 1:1), we carefully planned the shooting frame by frame. Look at the comparison between the animatic and the final ad 😊
Results show a significant lift of +2.6pt in sentiment (for Economic Impact) - representing an above industry standard result;
Results show a significant lift in Ad recall of +5.8pt;
The UK campaign drove $800,000 in incremental revenue over the six weeks campaign - calculated by SMB Data Science;
Full-funnel approach drove Incremental Revenue of $9.4M, 1.9X ROI.