Facebook & Instagram Refashion campaign
Client: Facebook Company // Role: Art Diretor // Collaborators: Neil Johnston, Shynola
Much of the fashion industry had been stuck in the past when it came to advertising, so we created a campaign that challenged fashion brands to ‘refashion their thinking’. This video and print campaign that positioned Facebook and Instagram as effective alternatives to the industry’s traditional media channels.
Results
+6.2pts lift in ad recall;
+4.7pts lift in message association;
Above-EMEA benchmark scores for view-through rates and video completion rates.