Vodafone: Keep track of the things you care about
Client: Vodafone // Role: Art Director // Collaborators: Jonny Durgan
Vodafone were launching a series of new tracker products that lets their customers keep track of the things they care about. It highlights just how easy it is to lose things and, with Vodafone’s help, you will make sure that it never happens again.
Results
Overall sales volumes increased almost 4 times from the previous month;
V-Bag monthly volumes were +1300% up on previous month;
Targeted, tailored video content delivered completed view rates 125% higher than industry benchmarks;
View rates also 32% higher than industry benchmarks.